Foraker Group Blog 
Social Actions has come up with an initiative called the Change the Web 2009 Challenge.
From their blog:
What if the NYTime.com had a “Take Action” button next to every article – that, once clicked, displayed the best ways to take action inspired by that article? What if every popular website – from news sites to blogs to social networks -- included opportunities to make a difference. Change the Web 2009 seeks to inspire a movement to revolutionize the web – to realize a “philanthropic web” – where it will be super easy to find ways to take action no matter what website you're visiting.
The challenge is to build the best web applications "that embed opportunities to take action on the websites, blogs, and social networks that we already visit online."
Are you up to the challenge?
And view their slideshow presentation about the initiative here:
