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Philanthropy Lecture Series: Fundraising through online social networks: A field experiment on peer-to-peer solicitation

Partner: $15.00 / General: $25.00

Join us for a lunch-time lecture with Ragan Petrie - Professor in the Department of Economics at Texas A&M University and a Professorial Research Fellow at the Melbourne Institute in Australia.

Two main reasons why people donate to charity are that they have been asked and asked by someone they care about. One would therefore expect that charitable organizations could benefit from peer-to-peer fundraising if they were able to persuade donors to do so for them. However, little is known on the costs and benefits of asking donors to fundraise. In this research, we investigate this by implementing a field experiment embedded in an online giving organization's web page and asking donors to share on social media.  

The 2019 Philanthropy Lecture Series is co-hosted by The UAA Department of Economics, Rasmuson Foundation, and The Foraker Group.


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