Classes & Series | Marketing and Communication
Making the Most of the Media: A Strategy Guide for Nonprofits
The media has needs. Do you know how to meet them? Learn what media outlets are looking for and how to use their needs to your advantage. This introductory seminar will give you proven strategies to proactively tell your story, and ways to respond when someone else is trying to tell it. From broadcast to print to social, you need more than one strategy for advancing and protecting your mission. You will learn how to craft your message and get the most out of a press story. The more you know about how the media works, the better your experience will be. Effectively communicating your message advances your mission and provides tangible benefits, from recruitment to fund development.
Taught by John Tracy. John Tracy is a former Emmy award-winning reporter with more than 30 years as a news manager and consultant.
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