Last week, a headline caused me to ruminate on a persistent challenge for us in how we do our work. The headline was: How 5-year old Sophia Cruz Changed the National Discourse on Immigration with a Note to the Pope. The challenge is: How do we know the right messenger for our stories? This is a question I find myself asking in a variety of contexts. Like me, you have likely found yourself in different roles within an organization – as a board member, staff member, volunteer, parent, ambassador, participant, advocate, or paid or unpaid advisor. On the inside maybe nothing changed – after all, you were still you. But the reality is that different roles create the opportunity for different voices to be heard. There are days in my… Read more »

